Products from the Land of the Peel

Products from the Land of Peel do not come from far and are made with passion. Farmers produce delicious and honest products in the Land of Peel. The Innovatiehuis de Peel and Land van de Peel want to give more recognition and visibility to this. Through strategic promotion, they aim to put the products and producers on the map and increase revenue. Urban-rural connections and regional products serve as the basis for regional experiences. Because farming life and agricultural land are indispensable and authentic components of the landscape and experience of the Peel, the label contributes to the promotion of the Land of Peel. A nice side effect is to stimulate food awareness among consumers. Finally, it contributes to the interconnectedness of the chain: sales-distribution-visitors.