The implementation of the Mobility Vision requires collaboration with other disciplines and partners in the fields of redesign, public space, behavior influence, regulation and enforcement, monitoring and adjustment, and financing. This necessitates a working method and organization that ensures cohesion and progress over the years to prevent the emergence of "disconnected" projects that do not complement each other. Therefore, the implementation of the vision will utilize a Multi-Year Implementation Program for Mobility Transition (MUM), which will be managed by a fixed internal coordination team. The precise description of the responsibilities of this team will be further developed immediately after the vision is finalized.

An optimal flow and accessibility of the Brainport region. That is the goal of Brainport Bereikbaar. Facilitating and stimulating mobility solutions that are faster, cleaner, and healthier.

A major challenge is to reduce greenhouse gas emissions from mobility. Private cars are responsible for a significant portion of mobility-related greenhouse gas emissions. Instead of replacing all private vehicles with an internal combustion engine (ICE) with electric vehicles (EV), cities are interested in finding alternative solutions for private car ownership. Inspired by generational changes that have occurred in society, such as driving under the influence, wearing seatbelts, and smoking in public, cities want to challenge the market, stakeholders, and citizens by launching this 'Last Generation of Private Car Owners Challenge'.